# UGC By Jakob
## UGC Portfolio Site
UGC by Jakob
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Work with me
| Label | Section ID |
| --- | --- |
| Work | work |
| Results | results |
| Services | services |
| About | about |
| Contact | contact |
UGC • Creative Strategy • Social
Social-first content, backed by strategy.
I research, adapt and test social-first formats for apps, tech and lifestyle brands–then refine what resonates into repeatable creatives.
| Label |
| --- |
| Tech |
| Apps |
| Lifestyle |
| ADHD |
Work with me
See the results
Trusted by 14+ Australian & international brands
1M+
Views generated
| Value | Label |
| --- | --- |
| 200K+ | Organic views on a 2-month campaign |
| 76K+ | Paid views in 48 hours |
| 300+ | Branded videos |
| 14+ | Brand collaborations |
Selected brand collaborations
| Brand |
| --- |
| MyCal |
| Yubo |
| TikAlyzer |
| Okura Cookware |
| Protein Pal |
| HyperMonkey |
| Flooently |
| Live PRSNT |
| Deco Nova |
| Spyglass |
| Counter AI |
| June AI |
| Waddle |
| SuperProfile |
Featured Work
Vertical content, built hook-first
Creatives made to feel like content — not ads. Tap any video to watch.
Metrics verified via TikTok Ads Manager, Meta Ads Manager and native account analytics.
| Title | Campaign | Views / Primary Stat | Stat Label | Video Link | Player Embed URL | Thumbnail |
| --- | --- | --- | --- | --- | --- | --- |
| Comparison Hook | TikAlyzer · Organic TikTok | 132K+ views | 3.3K shares · 3.7K saves | https://vimeo.com/1202774711 | https://player.vimeo.com/video/1202774711?autoplay=1&title=0&byline=0&portrait=0 |  |
| Emotional Pain-Point Hook | Yubo · Paid TikTok | 70.1K views | Paid ad views in 48 hours | https://vimeo.com/1218240908 | https://player.vimeo.com/video/1218240908?autoplay=1&title=0&byline=0&portrait=0 |  |
| Hidden-Truth Hook | Personal Brand · Organic TikTok | 56K+ views | Top performer for personal account | https://vimeo.com/1197957961 | https://player.vimeo.com/video/1197957961?autoplay=1&title=0&byline=0&portrait=0 |  |
| Contrarian Trend Hook | MyCal · Organic Reel | 11.6K+ views | Highest performer in campaign | https://vimeo.com/1199049977 | https://player.vimeo.com/video/1199049977?autoplay=1&title=0&byline=0&portrait=0 |  |
| Curiosity-Gap Hook | SuperProfile · Organic Reel | 5.5K+ views | 198 shares · 186 saves | https://vimeo.com/1231668962?fl=tl&fe=ec | https://player.vimeo.com/video/1231668962?autoplay=1&title=0&byline=0&portrait=0 |  |
| Trend-Led Format | HyperMonkey · Organic TikTok | 2.9K+ views | 1 of 3 formats with highest app traffic | https://vimeo.com/1231668790 | https://player.vimeo.com/video/1231668790?autoplay=1&title=0&byline=0&portrait=0 |  |
Case Studies
Content with results behind it
What I created
Strategy
Client briefs supplied by brands. Format development, scripting, filming and editing by Jakob.
| Brand | Logo | Result | Result Label | What I created | Strategy |
| --- | --- | --- | --- | --- | --- |
| MyCal |  | 200K+ | Organic views in two months, from an account under 30 followers. | 100+ campaign videos across four repeatable formats. | Four original formats included — contrarian claims, food-myth reversals, relatable conflict, and numerical curiosity.
|
| Yubo |  | 161K+ | Total TikTok views across six paid creatives. | Six scripted, performed and filmed paid-social creatives. | Three variations across two emotional territories. 70.1K on the strongest creative and 76K+ paid views in 48 hours. |
| TikAlyzer |  | 136K+ | Organic TikTok views on the top-performing creative. | Hook-led organic TikTok creative built around a comparison format. | Comparison hook engineered for sharing and saving:
3.3K shares and 3.7K saves. |
| HyperMonkey |  | 3 formats | In fewer than 12 test creatives, we identified 3 formats that drove the most app traffic. | A set of concept-led test creatives spanning personalisation and trend-based content angles. | Three formats included – personalisation and trend adaptations. Two anchored in natural feature association, and the other focused on value-based positioning. |
What I create
Four ways to work together
Typical first delivery: 5–7 business days from product receipt. Campaign timelines vary.
| Icon | Title | Description |
| --- | --- | --- |
| :icon-sparkles: | Organic UGC | Native social content designed for TikTok, Reels and Shorts. |
| :icon-megaphone: | Paid Social Creatives | Creator-led ads built around strong hooks, demonstrations and native formats. |
| :icon-repeat: | Ongoing Content | Repeatable formats that can be tested, refined and scaled across a campaign. |
| :icon-monitor-smartphone: | App & Tech UGC | Product demonstrations, feature-led content and problem/solution formats. |
Hey, I'm Jakob
I’m a psychology graduate turned UGC creator and content strategist. In early 2026, I began creating personal content in the ADHD and fitness space while growing my UGC work. Midway through the year, I shifted my focus to tech and canvas content, generating more than 1 million views across multiple campaigns.
My psychology background shapes how I think about audience behaviour, messaging and creative testing. I use a four-step, evidence-led process:
Research → Adapt → Test → Iterate
How I work
Process & Framework
How I Work
A psychology-informed, evidence-led process for finding, adapting and refining creatives that resonate with your audience.
| Step Number | Icon | Title | Description |
| --- | --- | --- | --- |
| 01 | :icon-search: | Research | Research your product, audience, niches and competitors to uncover promising hooks, audience tensions and formats to test. |
| 02 | :icon-git-branch: | Adapt | Turn promising formats into brand-specific concepts, hooks and scripts—keeping the structure that makes them work. |
| 03 | :icon-flask-conical: | Test | Test variations in hooks, messaging and demonstrations. Measure what earns attention, holds retention and drives action. |
| 04 | :icon-trending-up: | Iterate | Use the results to refine strong concepts, build repeatable formats and guide the next round of creative. |
Let's make something people actually want to watch.
Tell me about your product, audience, campaign goals and timeline. I'll come back with availability, recommended deliverables and next steps.
| Icon | Handle | Link URL |
| --- | --- | --- |
| :icon-mail: | jakob@ugcbyjakob.com | mailto:jakob@ugcbyjakob.com |
| :icon-instagram: | @techugcbyjakob on Instagram | https://www.instagram.com/techugcbyjakob |
| :icon-music: | @techugcbyjakob on TikTok | https://www.tiktok.com/@techugcbyjakob |
| :icon-linkedin: | Jakob Sorensen on LinkedIn | https://www.linkedin.com/in/techugcbyjakob |
| :icon-instagram: | @buildingjakob on Instagram (personal) | https://www.instagram.com/buildingjakob |
Name
Work email
Brand
Share your product, audience and goals
Work with me
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Submissions land in my portfolio enquiries inbox, which I check weekly. Prefer email? jakob@ugcbyjakob.com
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Jakob Sorensen — UGC Creator
| Label | URL |
| --- | --- |
| Email | mailto:jakob@ugcbyjakob.com |
| Instagram | https://www.instagram.com/techugcbyjakob |
| TikTok | https://www.tiktok.com/@techugcbyjakob |
| LinkedIn | https://www.linkedin.com/in/techugcbyjakob |
© 2026 Jakob Sorensen. All rights reserved.